The major in Business Analytics and Intelligence enables students to properly develop decision models and use computers to manipulate and analyze data in order to enhance decision making in a business environment. They act at the intersection of business analytics, where organizations turn data into valuable and actionable insights, and information systems, designing and implementing the IT systems necessary to collect and analyze data.
Program Highlights
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Fully integrated business degree that combines advanced data and quantitative analysis with best practices in information systems development and management.
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Gain proficiency in manipulating large datasets, applying statistical and machine learning techniques to solve real-world business problems using Excel, R, and Tableau.
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Learn to develop and implement information systems that enable efficient data collection, processing, and analysis across organizational functions.
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Taught by faculty recognized nationally and internationally for their cutting-edge research, grant-funded projects, and ground-breaking insights.
Careers
Check out these ideas from °¼Í¹ÊÓƵ's Center for Career & Leadership Development and the . A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Business Intelligence Analysts
Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.
Information Technology Project Managers
Plan, initiate, and manage information technology (IT) projects. Lead and guide the work of technical staff. Serve as liaison between business and technical aspects of projects. Plan project stages and assess business implications for each stage. Monitor progress to assure deadlines, standards, and cost targets are met.
Requirements
Transfer
At °¼Í¹ÊÓƵ, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...
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Cost
Estimated rates for the 2025-26 academic year. Rates are subject to change. Other fees are assessed for special services and certain academic programs. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Ways to Save
Here are a few ways for you to save on the cost of attending °¼Í¹ÊÓƵ. For more information visit University Student Financial Aid.
Scholars
Tanner Scholars and others available through Strome and the University
Internships
Internships with major employers in region are abundant
Next Steps
Contact
