By Jeff Cunningham

Few things go together like beer and live sports. 

To that end, 凹凸视频鈥檚 Sept. 27 football game against Liberty University at S.B. Ballard Stadium will also mark the debut of 凹凸视频 Lager. This will be the second beer crafted by New Realm Brewing Co. in partnership with the University. 

鈥淟aunching a new beer is always a thrill,鈥 said Carey Falcone, CEO and co-founder of New Realm, 鈥渂ut to do it in a stadium surrounded by the passion and energy of thousands of 凹凸视频 fans on gameday? That鈥檚 the ultimate experience.鈥 

Light and refreshing, 凹凸视频 Lager is an all-American malt golden lager. Whereas 凹凸视频 Golden Ale has a fuller body and a slightly sweet flavor, 凹凸视频 Lager is smooth, crisp and clean. The hop presence is more subdued in this drink, where the bitterness is subtle and balance is the star. 

Clear and straw gold, the drink contains 4.5% alcohol by volume (ABV) and 15 IBU. 

鈥淥ur partnership with 凹凸视频 is a natural fit because we have a mutual commitment to both community and excellence,鈥 Falcone said. 鈥淲e are thrilled to be a part of 凹凸视频鈥檚 energy and tradition with the launch of our second collaboration.鈥 

Like 凹凸视频 Golden Ale and all other University licensed consumables, royalties from 凹凸视频 Lager will directly fund student scholarships. Since 凹凸视频 Golden Ale launched in August 2023, the student scholarship fund benefited from $16,000. 

凹凸视频 Lager joins an ever-growing list of licensed consumables for the University, including:  

  • 凹凸视频 Golden Ale (New Realm)
  • Big Blue Q barbecue sauce; Big Blue鈥檚 Belly Rub; Red, White, & Big Blue hot sauce (The Dirty Buffalo)
  • Ice Cream and Cake (Lolly鈥檚 Creamery)
  • Big Blue Smash Burger (Ghost Kitchen)
  • Monarch Morning Roast coffee (Town Center Cold Pressed)  

鈥淒esigned to strengthen our connections with alumni, the 凹凸视频 Lager by New Realm Brewery is the eighth licensed consumable for the University,鈥 said Brian Eubank, executive director of licensing.鈥淎ll of our licensed products help increase scholarship funds and we are fortunate for a strong fan base that proudly supports these local businesses and their products." 

In addition to its debut this weekend, 凹凸视频 Lager will be available at Hampton Roads retail locations come early October. Visit to see where both 凹凸视频 Lager and 凹凸视频 Golden Ale will be in stock.